Headshot image of Pat Bullock; a man with curly dark hair, mustache, and tortoiseshell glasses wearing a beige t-shirt against a neutral off-white background.

Pat Bullock

Senior Graphic Designer
Working Remote
Richmond, VA, USA
BFA
Graphic Design
Degree
8+
Years Design Experience
A little about me

After growing up in the Midwest, I moved to Richmond, VA where
I currently live with my girlfriend Jane and our two cats, Chamomile and Mimosa. I love to spend my time working on art and design projects, as well as exploring the city, mountains, and the beach.

Work ethic

Executing design tasks with excellence and a high attention to detail is of the utmost importance to me. I believe that exceptional design is achieved by aiming for the most ideal solution, not the easiest one.

Growth aspirations

My passion for design is rooted in a long-standing interest in visual systems, user interfaces, and human-centered design. Having started my career in brand identity and marketing, I've since begun to build upon that foundation with digital interface work using design systems thinking.

Headshot image of Pat Bullock; a man with curly dark hair, mustache, and tortoiseshell glasses wearing a beige t-shirt against a neutral off-white background.

Pat Bullock

Senior Graphic Designer
Working Remote
Richmond, VA, USA
BFA
Graphic Design
Degree
8+
Years Design Experience
A little about me

After growing up in the Midwest, I moved to Richmond, VA where I currently live with my girlfriend Jane and our two cats, Chamomile and Mimosa. I love to spend my time working on art and design projects, as well as exploring the city, mountains, and the beach.

Work ethic

Executing design tasks with excellence and a high attention to detail is of the utmost importance to me. I believe that exceptional design is achieved by aiming for the most ideal solution, not the easiest one.

Growth aspirations

My passion for design is rooted in a long-standing interest in visual systems, user interfaces, and human-centered design. Having started my career in brand identity and marketing, I've since begun to build upon that foundation with digital interface work using design systems thinking.

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On black granite, a white booklet cover of H&M 2020 annual report with large red H&M logo partially showing a woman in the red of the logo wearing a leopard print shirt.
On black granite, a white booklet cover of H&M 2020 annual report with large red H&M logo partially showing a woman in the red of the logo wearing a leopard print shirt.
Project
Details

H&M Annual Report

H&M is a world-renowned clothing-retail company founded in Sweden, with stores throughout the world. With this annual report my goal was to create a layout design which functioned as a simple outline of the financial year, while maintaining an aesthetic value which felt like the H&M experience. I implemented the H&M look by first inviting the viewer in with the vibrant red H&M logo against the white cover. This mirrors the look of the H&M storefront. Inspired by the company’s clothing palettes and print materials, I used sophisticated earthy tones combined with black typography and white paper to create a feeling of class and elegance.

Client

Myers School of Art, Typography 4

Role

Art Director, Designer

Software

InDesign, Photoshop

Year/Medium

Spring 2019; Print

Open booklet showing a black and white photo of a woman on the left page and a table of contents on the right page.
Open booklet spread titled 'Notes to the Financial Statement' featuring a photo of a blonde woman in an orange sweater and several sections of corporate financial text for H&M.
Open financial report booklet showing consolidated balance sheet with assets and liabilities on left page, and a beige upholstered chair near a window on the right page.
Open booklet showing title 'Expanding & Improving' with pie charts indicating 64%, 79%, and 92% efficiency metrics, and a list of H&M brands with number of markets online.
Open booklet showing a line chart titled 'Development of the H&M share price in SEK over past 10 years' charting stock price from 2015 to 2020.
Open booklet showing a page titled 'Signing of the Annual Report' with a statement and signatures of board members and executives.