Pat Bullock

Senior Graphic Designer

Working Remote

Richmond, VA, USA

BFA

Graphic Design
Degree

Years Design Experience

A little about me

After growing up in the Midwest, I moved to Richmond, VA where I currently live with my girlfriend Jane and our two cats, Chamomile and Mimosa. I love to spend my time working on art and design projects, as well as exploring the city, mountains, and the beach.

Work ethic

Executing design tasks with excellence and a high attention to detail is of the utmost importance to me. I believe that exceptional design is achieved by aiming for the most ideal solution, not the easiest one.

Growth aspirations

My passion for design is rooted in a long-standing interest in visual systems, user interfaces, and human-centered design. Having started my career in brand identity and marketing, I've since begun to build upon that foundation with digital interface work using design systems thinking.

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Find me on socials

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Logo

The logo holds a feeling of playfulness and innovation, a goal of our team since early ideation sessions. This was achieved through the elementary and clean simplicity of the lower-case sans serif font implemented, as well as the arched letter tops and inkblot form of the “i.”

Color Palette

Another goal of our team was to ensure that this brand felt friendly and warm, like it belongs in the home. To achieve this, I referenced the tactile warmth and vibrancy of 70s and 80s interior design, and built a color palette to encapsulate this feeling.

Typography

The next step was font choice. I implemented the classic Swiss style Articulat CF font as the primary brand font with its approachable, familiar, and well-spoken characteristics.

I added a secondary brand font, Acumin Variable, which contributes its incredible versatility for instances of more neutral copy, such as body copy or labels.